Williams-Sonoma, Inc. (WSM)

NYSE · Specialty Retail

242.58
+2.16 (+0.90%)
Updated Aug 18, 6:46 PM ET
AI Rating
Buy
Overall Score
69
Trend
75
Momentum
61
Risk
71

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 19, 2026 120 sessions Aug 14, 2026

AI Analysis

Williams-Sonoma, Inc. is trading at $242.58, up 0.90% on the session. The 50 day average sits at $227.62 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 56.4, which reads as strong, and MACD is bearish crossover. Volume is below average.

The nearest support is around $228.80 with resistance near $241.94, so that band frames the current range. Average daily movement is roughly $6.81, or about 2.8% of the share price, which is what any stop placement has to allow for. The overall health score of 69 out of 100 combines a trend score of 75, momentum of 61 and a risk score of 71.

Technical indicators

RSI (14)
56.4
strong
MACD
6.308
bearish crossover
SMA 20
237.62
SMA 50
227.62
SMA 200
--
unknown
ATR (14)
6.81
avg daily range
Support
228.80
Resistance
241.94
Volume vs 20d
0.78x
below average
Volatility
30.6%
annualised
1 month
+11.51%
3 months
+37.18%

About Williams-Sonoma, Inc.

Williams-Sonoma, Inc. operates as an omni-channel specialty retailer of various products for home the United States and internationally. The company provides cooking, dining, and entertaining products, such as cookware, tools, electrics, cutlery, tabletop and bar, outdoor, furniture, and a library of cookbooks. It offers home furnishings, home decor products and accessories, bedding, lighting, rugs, table essentials, kids accessories, made-to-order lighting, hardware, personalized products, custom gifts, and vintage-inspired heirloom products. It offers its products under the Williams Sonoma, Pottery Barn, Pottery Barn Kids, Pottery Barn Teen, West Elm, Williams Sonoma Home, Rejuvenation, Mark and Graham, and GreenRow brand names. The company markets its products through e-commerce websites, direct-mail catalogs, and retail stores. Williams-Sonoma, Inc. was founded in 1956 and is headquartered in San Francisco, California.

Company website

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