Amazon.com Inc (AMZN)

NASDAQ · Retail

266.93
+7.63 (+2.94%)
Updated Nov 10, 10:13 AM ET
AI Rating
Buy
Overall Score
75
Trend
89
Momentum
68
Risk
62

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 27, 2025 260 sessions Nov 6, 2026

AI Analysis

Amazon.com Inc is trading at $266.93, up 2.94% on the session. The 50 day average sits at $253.95 and the 200 day at $243.94, which puts the stock in a uptrend. RSI is at 54.2, which reads as neutral, and MACD is bullish crossover. Volume is below average.

The nearest support is around $257.04 with resistance near $259.49, so that band frames the current range. Average daily movement is roughly $9.19, or about 3.4% of the share price, which is what any stop placement has to allow for. The overall health score of 75 out of 100 combines a trend score of 89, momentum of 68 and a risk score of 62.

Technical indicators

RSI (14)
54.2
neutral
MACD
0.493
bullish crossover
SMA 20
254.28
SMA 50
253.95
SMA 200
243.94
uptrend
ATR (14)
9.19
avg daily range
Support
257.04
Resistance
259.49
Volume vs 20d
0.89x
below average
Volatility
41.1%
annualised
1 month
+2.06%
3 months
-6.76%

AI trade signals on AMZN

All signals
Date Setup Entry Target Stop R:R Status
Aug 9 Breakout 275.02 294.58 263.82 1.75:1 Stopped Out

About Amazon.com Inc

Amazon.com, Inc. engages in the retail sale of consumer products, advertising, and subscriptions service through online and physical stores in North America and internationally. The company operates through three segments: North America, International, and Amazon Web Services (AWS). It also manufactures and sells electronic devices, including Kindle, fire tablets, fire TVs, echo, ring, blink, and eero; and develops and produces media content. In addition, the company offers programs that enable sellers to sell their products in its stores; and programs that allow authors, independent publishers, musicians, filmmakers, Twitch streamers, skill and app developers, and others to publish and sell content. Further, it provides compute, storage, Artificial intelligence, database, analytics, machine learning, and other services, as well as advertising services through programs, such as sponsored ads, display, and video advertising. Additionally, the company offers Amazon Prime, a membership program. The company's products offered through its stores include merchandise and content purchased for resale and products offered by third-party sellers. It serves consumers, sellers, developers, enterprises, content creators, advertisers, and employees. The company was incorporated in 1994 and is headquartered in Seattle, Washington.

Company website

Stay Ahead of the Market

Get daily AI insights, market updates, and trade opportunities delivered to your inbox.