Booking Holdings Inc (BKNG)

NASDAQ · Hotels, Restaurants & Leisure

214.42
+7.03 (+3.39%)
Updated Aug 8, 2:12 PM ET
AI Rating
Buy
Overall Score
68
Trend
67
Momentum
79
Risk
56

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Jul 22, 2025 260 sessions Aug 3, 2026

AI Analysis

Booking Holdings Inc is trading at $214.42, up 3.39% on the session. The 50 day average sits at $175.63 and the 200 day at $185.34, which puts the stock in a downtrend. RSI is at 59.4, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $171.02 with resistance near $204.61, so that band frames the current range. Average daily movement is roughly $7.20, or about 3.4% of the share price, which is what any stop placement has to allow for. The overall health score of 68 out of 100 combines a trend score of 67, momentum of 79 and a risk score of 56.

Technical indicators

RSI (14)
59.4
strong
MACD
5.055
bullish crossover
SMA 20
183.14
SMA 50
175.63
SMA 200
185.34
downtrend
ATR (14)
7.20
avg daily range
Support
171.02
Resistance
204.61
Volume vs 20d
0.61x
below average
Volatility
44.5%
annualised
1 month
+4.23%
3 months
+13.40%

About Booking Holdings Inc

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Company website

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