Booking Holdings Inc (BKNG)

NASDAQ · Hotels, Restaurants & Leisure

158.43
-1.91 (-1.19%)
Updated Oct 13, 4:46 AM ET
AI Rating
Hold
Overall Score
51
Trend
33
Momentum
50
Risk
81

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Sep 29, 2025 260 sessions Oct 9, 2026

AI Analysis

Booking Holdings Inc is trading at $158.43, down 1.19% on the session. The 50 day average sits at $186.27 and the 200 day at $181.21, which puts the stock in a uptrend. RSI is at 36.5, which reads as weak, and MACD is bullish crossover. Volume is below average.

The nearest support is around $155.37 with resistance near $166.19, so that band frames the current range. Average daily movement is roughly $5.47, or about 3.5% of the share price, which is what any stop placement has to allow for. The overall health score of 51 out of 100 combines a trend score of 33, momentum of 50 and a risk score of 81.

Technical indicators

RSI (14)
36.5
weak
MACD
-7.344
bullish crossover
SMA 20
163.35
SMA 50
186.27
SMA 200
181.21
uptrend
ATR (14)
5.47
avg daily range
Support
155.37
Resistance
166.19
Volume vs 20d
0.48x
below average
Volatility
30.4%
annualised
1 month
-8.03%
3 months
-8.79%

About Booking Holdings Inc

Booking Holdings Inc., together with its subsidiaries, provides online and traditional travel and restaurant reservations and related services in the United States, the Netherlands, the United Kingdom, and internationally. The company operates Booking.com, which offers online accommodation reservations; and Priceline, which provides discount travel reservations services, as well as online accommodation, flight, rental car reservation services, vacation packages, cruises, activity, and affiliate programs. It also operates Agoda that offers online accommodation reservation, flight, ground transportation, and attractions. In addition, the company operates KAYAK, an online meta-search service that allows consumers to search and compare travel itineraries and prices; and OpenTable for booking online restaurant reservations, as well as reservation management services to restaurants. Further, it offers travel-related insurance products, payment facilitation, and restaurant management services to consumers, travel service providers, and restaurants; and advertising services. The company was formerly known as The Priceline Group Inc. and changed its name to Booking Holdings Inc. in February 2018. Booking Holdings Inc. was founded in 1997 and is headquartered in Norwalk, Connecticut.

Company website

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