Nike Inc (NKE)

NYSE · Textiles, Apparel & Luxury Goods

41.70
-0.30 (-0.71%)
Updated Aug 8, 2:12 PM ET
AI Rating
Sell
Overall Score
37
Trend
7
Momentum
39
Risk
81

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Jul 22, 2025 260 sessions Aug 3, 2026

AI Analysis

Nike Inc is trading at $41.70, down 0.71% on the session. The 50 day average sits at $43.50 and the 200 day at $54.43, which puts the stock in a downtrend. RSI is at 47.4, which reads as neutral, and MACD is bearish crossover. Volume is below average.

The nearest support is around $41.35 with resistance near $43.69, so that band frames the current range. Average daily movement is roughly $1.37, or about 3.3% of the share price, which is what any stop placement has to allow for. The overall health score of 37 out of 100 combines a trend score of 7, momentum of 39 and a risk score of 81.

Technical indicators

RSI (14)
47.4
neutral
MACD
-0.321
bearish crossover
SMA 20
42.85
SMA 50
43.50
SMA 200
54.43
downtrend
ATR (14)
1.37
avg daily range
Support
41.35
Resistance
43.69
Volume vs 20d
0.82x
below average
Volatility
30.8%
annualised
1 month
-3.96%
3 months
-4.63%

About Nike Inc

NIKE, Inc., together with its subsidiaries, designs, develops, markets, and sells athletic footwear, apparel, equipment, accessories, and services for men, women, and kids in North America, Europe, the Middle East, Africa, Greater China, the Asia Pacific, and Latin America. The company offers its products under the NIKE, Jordan, Converse, Jumpman, Chuck Taylor, All Star, One Star, Star Chevron, and Jack Purcell trademarks. It also provides a line of performance equipment and accessories, including bags, socks, sport balls, eyewear, timepieces, digital devices, bats, gloves, protective equipment, and other equipment for sports activities; and sports apparel, as well as sells products to wholesale customers and directly to consumers through NIKE Direct operations; distributes and licenses casual sneakers, apparel, and accessories; and markets apparel with licensed college and professional team and league logos. In addition, the company offers consumer services and experiences, including sport focused events and activations; fitness and activity apps; sport, fitness, and wellness content; and digital services and features in retail stores. It sells its products to footwear stores; sporting goods stores; athletic specialty stores; department stores; skate, tennis, and golf shops; and other wholesale accounts through NIKE-owned retail stores, independent distributors, licensees, sales representatives, and digital platforms. The company was formerly known as Blue Ribbon Sports, Inc. and changed its name to NIKE, Inc. in May 1971. NIKE, Inc. was founded in 1964 and is headquartered in Beaverton, Oregon.

Company website

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