Mattel, Inc. (MAT)

NasdaqGS · Leisure

17.31
+0.66 (+3.96%)
Updated Oct 15, 3:00 PM ET
AI Rating
Hold
Overall Score
60
Trend
54
Momentum
78
Risk
46

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 1, 2025 260 sessions Oct 13, 2026

AI Analysis

Mattel, Inc. is trading at $17.31, up 3.96% on the session. The 50 day average sits at $14.55 and the 200 day at $15.76, which puts the stock in a downtrend. RSI is at 73.6, which reads as overbought, and MACD is bullish crossover. Volume is below average.

The nearest support is around $14.32 with resistance near $17.23, so that band frames the current range. Average daily movement is roughly $0.68, or about 3.9% of the share price, which is what any stop placement has to allow for. The overall health score of 60 out of 100 combines a trend score of 54, momentum of 78 and a risk score of 46.

Technical indicators

RSI (14)
73.6
overbought
MACD
0.726
bullish crossover
SMA 20
14.51
SMA 50
14.55
SMA 200
15.76
downtrend
ATR (14)
0.68
avg daily range
Support
14.32
Resistance
17.23
Volume vs 20d
0.50x
below average
Volatility
67.0%
annualised
1 month
+19.74%
3 months
+21.21%

About Mattel, Inc.

Mattel, Inc., a play and family entertainment company, designs, manufactures, markets, and sells toys, games, and other products in North America, Europe, the Middle East, Africa, Latin America, and the Asia Pacific. The company offers dolls and accessories, books, content, and lifestyle products for children under the Barbie, American Girl, Disney Princess, Disney Frozen, Monster High, Polly Pocket, and KPop Demon Hunters brands; die-cast vehicles, tracks, playsets, and accessories for kids, adults, and collectors under the Hot Wheels, Hot Wheels Monster Trucks, Hot Wheels RC, Matchbox, and Matchbox, and Cars brands; and infant, toddler, and preschool products comprising toys, content, live events, and other consumer products under the Fisher-Price, Little People, Thomas & Friends, and Power Wheels brands. It also provides action figures, building sets, games, and other products under the Masters of the Universe, Mattel Brick Shop, MEGA, UNO, Jurassic World, Minecraft, WWE, Toy Story, Star Wars, Pictionary, Skip-Bo, Phase 10, and Blokus brands; and licensor partner brands, including Disney Pixar, Microsoft, NBCUniversal, and WWE. The company sells its products to retailers, including omnichannel retailers, discount and free-standing toy stores, chain stores, department stores, and other retail outlets; wholesalers; and directly to consumers through retail spaces, boutique stores, agents and distributors, and its e-commerce platforms and third-party e-commerce channels. Mattel, Inc. was founded in 1945 and is headquartered in El Segundo, California.

Company website

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