Harley-Davidson, Inc. (HOG)

NYSE · Recreational Vehicles

27.45
+0.42 (+1.54%)
Updated Aug 18, 5:01 PM ET
AI Rating
Buy
Overall Score
69
Trend
72
Momentum
79
Risk
52

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 24, 2026 120 sessions Aug 14, 2026

AI Analysis

Harley-Davidson, Inc. is trading at $27.45, up 1.54% on the session. The 50 day average sits at $25.65 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 61, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $24.51 with resistance near $28.77, so that band frames the current range. Average daily movement is roughly $1.06, or about 3.8% of the share price, which is what any stop placement has to allow for. The overall health score of 69 out of 100 combines a trend score of 72, momentum of 79 and a risk score of 52.

Technical indicators

RSI (14)
61.0
strong
MACD
0.404
bullish crossover
SMA 20
26.21
SMA 50
25.65
SMA 200
--
unknown
ATR (14)
1.06
avg daily range
Support
24.51
Resistance
28.77
Volume vs 20d
0.80x
below average
Volatility
49.1%
annualised
1 month
+3.62%
3 months
+8.30%

About Harley-Davidson, Inc.

Harley-Davidson, Inc. manufactures and sells motorcycles in the United States and internationally. The company operates in three segments: Harley-Davidson Motor Company, LiveWire, and Harley-Davidson Financial Services. The Harley-Davidson Motor Company segment designs, manufactures, and sells motorcycles, including cruiser, trike, Grand American touring, standard, sportbike, adventure touring, and dual sport, as well as motorcycle parts, accessories, and apparel, as well as licenses its trademarks and related services. This segment sells its products to retail customers through a network of independent dealers, as well as e-commerce channels. The LiveWire segment sells electric motorcycles, balance bikes for kids, electric bikes, parts and accessories, apparel, and related parts and services. The Harley-Davidson Financial Services segment provides wholesale financing services, such as floorplan and open-account financing of motorcycles, and parts and accessories; and retail financing services, such as installment lending for the purchase of new and used Harley-Davidson motorcycles, as well as point-of-sale insurance and voluntary protection products. This segment also licenses third-party financial institutions that issue credit cards bearing the Harley-Davidson brand. Harley-Davidson, Inc. was founded in 1903 and is based in Milwaukee, Wisconsin.

Company website

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