Hasbro, Inc. (HAS)

NasdaqGS · Leisure

95.63
+0.58 (+0.61%)
Updated Aug 18, 5:01 PM ET
AI Rating
Buy
Overall Score
75
Trend
68
Momentum
88
Risk
66

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 24, 2026 120 sessions Aug 14, 2026

AI Analysis

Hasbro, Inc. is trading at $95.63, up 0.61% on the session. The 50 day average sits at $86.17 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 65.8, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $89.10 with resistance near $97.00, so that band frames the current range. Average daily movement is roughly $2.59, or about 2.7% of the share price, which is what any stop placement has to allow for. The overall health score of 75 out of 100 combines a trend score of 68, momentum of 88 and a risk score of 66.

Technical indicators

RSI (14)
65.8
strong
MACD
2.991
bullish crossover
SMA 20
92.27
SMA 50
86.17
SMA 200
--
unknown
ATR (14)
2.59
avg daily range
Support
89.10
Resistance
97.00
Volume vs 20d
0.51x
below average
Volatility
42.4%
annualised
1 month
+17.80%
3 months
+1.10%

About Hasbro, Inc.

Hasbro, Inc. operates as a toy and game company in the United States, Europe, Canada, Mexico, Latin America, Australia, China, and Hong Kong. The company offers trading cards and collectibles, action figures, arts and crafts and creative play products, dolls, play sets, preschool toys, plush products, vehicles and toy-related specialty products, sports action products and accessories, and other consumer products; and licensed products, such as apparel, publishing products, home goods and electronics, and toy products. It also engages in the sourcing, marketing, and sale of toy and game products; and promotes its brands through the out-licensing of trademarks, characters, and other brand and intellectual property rights to third parties through the sale of branded consumer products, such as toys and apparel. In addition, the company is involved in the promotion of its brands through the development of trading cards, role-playing, and digital game experiences based on Hasbro and Wizards of the Coast games; and license certain brands to other third-party digital game developers who transform Hasbro brand-based characters and other intellectual properties, into digital gaming experiences. Further, it develops and produces of Hasbro-branded entertainment content, including film, television, children's programming, digital content, and live entertainment. The company sells its products to retailers, distributors, wholesalers, discount stores, specialty hobby stores, drug stores, mail order houses, catalog stores, department stores, and other traditional retailers, as well as ecommerce retailers under the MAGIC: THE GATHERING, MONOPOLY, HASBRO GAMES, PLAY-DOH, TRANSFORMERS, DUNGEONS & DRAGONS, NERF, and PEPPA PIG, as well as LUCASFILMS' STAR WARS, BEYBLADE, Final Fantasy, The Lord of the Rings, Fallout, SPIDER-MAN, and THE AVENGERS brands. Hasbro, Inc. was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Company website

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