Columbia Sportswear Co (COLM)

Columbia Sportswear Co is trading at $56.34, down 1.23% on the session. The 50 day average sits at $57.52 and the 200 day at $59.43, which puts the stock in a downtrend. RSI is at 43.5, which reads as weak, and MACD is bearish crossover. Volume is average.

The nearest support is around $56.24 with resistance near $58.14, so that band frames the current range. Average daily movement is roughly $1.50, or about 2.7% of the share price, which is what any stop placement has to allow for. The overall health score of 31 out of 100 combines a trend score of 3, momentum of 31 and a risk score of 77.

Columbia Sportswear Company, together with its subsidiaries, engages in the design, development, marketing, and distribution of outdoor, active, and lifestyle products in the United States, Latin America, the Asia Pacific, Europe, the Middle East, Africa, and Canada. It provides apparel, accessories, and equipment for hiking, trail running, snow, fishing, hunting, and outdoor activities. The company also offers footwear products that include hiking boots; trail running shoes; rugged cold weather boots; sandals and shoes for use in water activities; and footwear for lifestyle wear. It serves its products through wholesale distribution channel comprising small independently operated specialty outdoor and sporting goods stores, sporting goods chains, department store chains, internet retailers, and international distributors, as well as through direct-to-consumer distribution channel, including a network of branded, outlet, temporary clearance and employee retail stores, brand-specific e-commerce sites, and shop-in-shop retail locations. It sells its products under the Columbia, Mountain Hardwear, PRANA, and SOREL brands. Columbia Sportswear Company was founded in 1938 and is headquartered in Portland, Oregon.