Bath & Body Works, Inc. (BBWI)

NYSE · Specialty Retail

20.04
+1.23 (+6.54%)
Updated Aug 18, 5:10 PM ET
AI Rating
Hold
Overall Score
43
Trend
36
Momentum
36
Risk
64

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 24, 2026 120 sessions Aug 14, 2026

AI Analysis

Bath & Body Works, Inc. is trading at $20.04, up 6.54% on the session. The 50 day average sits at $20.23 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 46.2, which reads as neutral, and MACD is bearish crossover. Volume is above average.

The nearest support is around $19.40 with resistance near $20.90, so that band frames the current range. Average daily movement is roughly $0.87, or about 4.4% of the share price, which is what any stop placement has to allow for. The overall health score of 43 out of 100 combines a trend score of 36, momentum of 36 and a risk score of 64.

Technical indicators

RSI (14)
46.2
neutral
MACD
-0.365
bearish crossover
SMA 20
19.93
SMA 50
20.23
SMA 200
--
unknown
ATR (14)
0.87
avg daily range
Support
19.40
Resistance
20.90
Volume vs 20d
1.33x
above average
Volatility
45.3%
annualised
1 month
-8.10%
3 months
+8.13%

About Bath & Body Works, Inc.

Bath & Body Works, Inc. operates as a specialty retailer of personal care and home fragrance products. The company offers body and home fragrances, including 3-wick candles, home fragrance diffusers, fine fragrance mists, eau de parfum, body wash, hand soaps, body lotions, and body creams, as well as sanitizer and other products. It sells its products under the Bath & Body Works and other brand names through retail stores and e-commerce sites in the United States and Canada, as well as through international stores operated by partners under the franchise, license, and wholesale arrangements. The company was formerly known as L Brands, Inc. and changed its name to Bath & Body Works, Inc. in August 2021. Bath & Body Works, Inc. was founded in 1963 and is headquartered in Columbus, Ohio.

Company website

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