The Southern Company (SO)

NYSE · Utilities - Regulated Electric

91.18
+2.00 (+2.24%)
Updated Oct 17, 6:16 AM ET
AI Rating
Hold
Overall Score
53
Trend
23
Momentum
65
Risk
84

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Sep 29, 2025 260 sessions Oct 9, 2026

AI Analysis

The Southern Company is trading at $91.18, up 2.24% on the session. The 50 day average sits at $88.25 and the 200 day at $92.15, which puts the stock in a downtrend. RSI is at 52, which reads as neutral, and MACD is bullish crossover. Volume is below average.

The nearest support is around $81.69 with resistance near $89.34, so that band frames the current range. Average daily movement is roughly $1.23, or about 1.4% of the share price, which is what any stop placement has to allow for. The overall health score of 53 out of 100 combines a trend score of 23, momentum of 65 and a risk score of 84.

Technical indicators

RSI (14)
52.0
neutral
MACD
-0.851
bullish crossover
SMA 20
84.71
SMA 50
88.25
SMA 200
92.15
downtrend
ATR (14)
1.23
avg daily range
Support
81.69
Resistance
89.34
Volume vs 20d
0.47x
below average
Volatility
14.7%
annualised
1 month
-1.80%
3 months
-10.68%

AI trade signals on SO

All signals
Date Setup Entry Target Stop R:R Status
Jul 30 Breakout ••.•• ••.•• ••.•• 2.66:1 Stopped Out

About The Southern Company

The Southern Company, through its subsidiaries, engages in the sale of electricity. The company offers electric service to retail customers and wholesale customers; and energy-related products and services to natural gas choice markets. It also develops, constructs, acquires, owns, operates, and manages power generation assets, as well as battery energy storage projects; sells electricity at market-based rates in the wholesale market; and deploys microgrids for commercial, industrial, governmental, and utility customers. In addition, the company is involved in the distribution of natural gas in Illinois, Georgia, Virginia, and Tennessee; distributes energy and resilience solutions; and invests in telecommunications. The Southern Company was incorporated in 1945 and is headquartered in Atlanta, Georgia.

Company website

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