The Simply Good Foods Company (SMPL)

NasdaqCM · Packaged Foods

11.28
+0.56 (+5.22%)
Updated Oct 15, 3:04 PM ET
AI Rating
Hold
Overall Score
55
Trend
23
Momentum
81
Risk
71

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 1, 2025 260 sessions Oct 13, 2026

AI Analysis

The Simply Good Foods Company is trading at $10.72, up 1.66% on the session. The 50 day average sits at $10.50 and the 200 day at $13.46, which puts the stock in a downtrend. RSI is at 58.6, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $10.13 with resistance near $11.21, so that band frames the current range. Average daily movement is roughly $0.36, or about 3.3% of the share price, which is what any stop placement has to allow for. The overall health score of 55 out of 100 combines a trend score of 23, momentum of 81 and a risk score of 71.

Technical indicators

RSI (14)
58.6
strong
MACD
-0.055
bullish crossover
SMA 20
9.92
SMA 50
10.50
SMA 200
13.46
downtrend
ATR (14)
0.36
avg daily range
Support
10.13
Resistance
11.21
Volume vs 20d
0.88x
below average
Volatility
31.1%
annualised
1 month
+6.09%
3 months
-11.24%

About The Simply Good Foods Company

The Simply Good Foods Company, a consumer-packaged food and beverage company, engages in the development, marketing, and sale of snacks and meal replacements, and other products in North America and internationally. The company offers protein bars, ready-to-drink beverages and shakes, sweet and salty snacks, cookies, muffins, protein chips and crackers, protein powders, and recipes under the Quest, Atkins, and OWYN brand names. It also provides confectionery products, such as peanut butter cups, brownies, caramel candy bites, chocolatey coated peanut candies, and caramel candy bars. In addition, the company licenses certain products that contain its brands and logos; and distributes its products to various retail channels, such as mass merchandise, grocery and drug stores, club and convenience stores, gas stations, and other channels. It also sells its products through e-commerce channels, including questnutrition.com, atkins.com, liveowyn.com, amazon.com and others. The company was incorporated in 2017 and is headquartered in Denver, Colorado.

Company website

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