The Boston Beer Company, Inc. (SAM)

NYSE · Beverages - Brewers

183.84
+1.54 (+0.84%)
Updated Aug 18, 2:00 PM ET
AI Rating
Buy
Overall Score
66
Trend
72
Momentum
67
Risk
53

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 24, 2026 120 sessions Aug 14, 2026

AI Analysis

The Boston Beer Company, Inc. is trading at $183.84, up 0.84% on the session. The 50 day average sits at $179.29 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 54.6, which reads as neutral, and MACD is bullish crossover. Volume is below average.

The nearest support is around $175.25 with resistance near $187.57, so that band frames the current range. Average daily movement is roughly $6.73, or about 3.7% of the share price, which is what any stop placement has to allow for. The overall health score of 66 out of 100 combines a trend score of 72, momentum of 67 and a risk score of 53.

Technical indicators

RSI (14)
54.6
neutral
MACD
1.265
bullish crossover
SMA 20
182.27
SMA 50
179.29
SMA 200
--
unknown
ATR (14)
6.73
avg daily range
Support
175.25
Resistance
187.57
Volume vs 20d
0.42x
below average
Volatility
31.6%
annualised
1 month
+1.79%
3 months
+7.27%

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Company website

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