The Boston Beer Company, Inc. (SAM)

NYSE · Beverages - Brewers

182.69
+4.55 (+2.55%)
Updated Oct 15, 1:48 PM ET
AI Rating
Hold
Overall Score
56
Trend
27
Momentum
77
Risk
74

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Sep 30, 2025 260 sessions Oct 12, 2026

AI Analysis

The Boston Beer Company, Inc. is trading at $182.69, up 2.55% on the session. The 50 day average sits at $175.46 and the 200 day at $199.91, which puts the stock in a downtrend. RSI is at 57.8, which reads as strong, and MACD is bullish crossover. Volume is below average.

The nearest support is around $174.78 with resistance near $175.58, so that band frames the current range. Average daily movement is roughly $5.26, or about 2.9% of the share price, which is what any stop placement has to allow for. The overall health score of 56 out of 100 combines a trend score of 27, momentum of 77 and a risk score of 74.

Technical indicators

RSI (14)
57.8
strong
MACD
-0.870
bullish crossover
SMA 20
168.54
SMA 50
175.46
SMA 200
199.91
downtrend
ATR (14)
5.26
avg daily range
Support
174.78
Resistance
175.58
Volume vs 20d
0.72x
below average
Volatility
19.8%
annualised
1 month
+1.47%
3 months
+3.76%

About The Boston Beer Company, Inc.

The Boston Beer Company, Inc. produces and sells alcohol beverages primarily in the United States. Its flagship beer is Samuel Adams Boston Lager. The company offers various beers, hard ciders, spirits based ready to drink beverages, distilled spirits, flavored malt beverages, and hard seltzers under the Samuel Adams, Twisted Tea, Truly, Angry Orchard, Dogfish Head, and Sun Cruiser brand names. It markets and sells its products to a network wholesaler in the United States, as well as wholesalers, importers, or other agencies that in turn sell to retailers, such as grocery stores, club stores, convenience stores, liquor stores, bars, restaurants, stadiums, and other traditional and e-commerce retail outlets. It sells its products in Canada, Mexico, and internationally. The Boston Beer Company, Inc. was founded in 1984 and is based in Boston, Massachusetts.

Company website

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