PROG Holdings, Inc. (PRG)

NYSE · Rental & Leasing Services

30.27
-1.56 (-4.90%)
Updated Oct 23, 11:14 PM ET
AI Rating
Hold
Overall Score
45
Trend
30
Momentum
46
Risk
69

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Oct 7, 2025 260 sessions Oct 19, 2026

AI Analysis

PROG Holdings, Inc. is trading at $30.30, down 4.81% on the session. The 50 day average sits at $35.86 and the 200 day at $35.64, which puts the stock in a uptrend. RSI is at 35.9, which reads as weak, and MACD is bullish crossover. Volume is below average.

The nearest support is around $30.42 with resistance near $31.90, so that band frames the current range. Average daily movement is roughly $1.13, or about 3.7% of the share price, which is what any stop placement has to allow for. The overall health score of 44 out of 100 combines a trend score of 30, momentum of 46 and a risk score of 63.

Technical indicators

RSI (14)
35.9
weak
MACD
-1.524
bullish crossover
SMA 20
31.29
SMA 50
35.86
SMA 200
35.64
uptrend
ATR (14)
1.13
avg daily range
Support
30.42
Resistance
31.90
Volume vs 20d
0.66x
below average
Volatility
33.7%
annualised
1 month
-13.11%
3 months
-32.03%

AI trade signals on PRG

All signals
Date Setup Entry Target Stop R:R Status
Aug 21 Bounce 38.73 42.97 36.38 1.80:1 Expired

About PROG Holdings, Inc.

PROG Holdings, Inc., a financial technology holding company, provides payment options to consumers in the United States. The company operates through two segments: Progressive Leasing and Four. It owns Progressive Leasing, an in-store, app-based, and e-commerce point-of-sale lease-to-own solutions provider; and Four, which enables consumers of all credit backgrounds to pay for purchases over time through short-term, interest-free instalment buy-now-pay-later BNPL plans. The company offers Purchasing Power, that provides these underserved customers with alternatives to traditional financing options. The company was formerly known as Aaron's Holdings Company, Inc. and changed its name to PROG Holdings, Inc. in December 2020. PROG Holdings, Inc. was founded in 1955 and is based in Draper, Utah.

Company website

Stay Ahead of the Market

Get daily AI insights, market updates, and trade opportunities delivered to your inbox.