Flowers Foods, Inc. (FLO)

Flowers Foods, Inc. is trading at $7.51, up 2.67% on the session. The 50 day average sits at $7.79 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 48.2, which reads as neutral, and MACD is bullish crossover. Volume is below average.

The nearest support is around $7.22 with resistance near $8.05, so that band frames the current range. Average daily movement is roughly $0.31, or about 4.1% of the share price, which is what any stop placement has to allow for. The overall health score of 49 out of 100 combines a trend score of 32, momentum of 56 and a risk score of 68.

Flowers Foods, Inc. produces and markets packaged bakery food products in the United States. The company's principal products include fresh breads, buns, rolls, snack items, bagels, English muffins, tortillas, baking mixes, and frozen breads and rolls as well as snack items including bars, cakes, cookies, and crackers. The company offers its products under the Nature's Own, DKB, Canyon Bakehouse, Simple Mills, Wonder, and Tastykake brand names. It distributes its products through a direct-store-delivery distribution and a warehouse delivery system, as well as operates bakeries. The company's customers include national and regional restaurants, institutions and foodservice distributors, and retail in-store bakeries; wholesale distributors; mass merchandisers, supermarkets, vending outlets, and convenience stores; quick-serve chains, food wholesalers, institutions, dollar stores, and vending companies; and public health care, military commissaries, and prisons, and other governmental institutions. The company was formerly known as Flowers Industries and changed its name to Flowers Foods, Inc. in 2001. Flowers Foods, Inc. was founded in 1919 and is headquartered in Thomasville, Georgia.