Ulta Beauty Inc (ULTA)

NASDAQ · Retail

521.29
+27.96 (+5.67%)
Updated Aug 18, 6:00 PM ET
AI Rating
Hold
Overall Score
56
Trend
68
Momentum
47
Risk
50

Scores are generated from technical indicators for educational purposes and are not a recommendation to buy or sell.

Price history

Daily closes and volume
Feb 24, 2026 120 sessions Aug 14, 2026

AI Analysis

Ulta Beauty Inc is trading at $521.29, up 5.67% on the session. The 50 day average sits at $485.85 and the 200 day at $n/a, which puts the stock in a mixed technical position. RSI is at 49.9, which reads as neutral, and MACD is bearish crossover. Volume is above average.

The nearest support is around $471.76 with resistance near $527.00, so that band frames the current range. Average daily movement is roughly $15.34, or about 2.9% of the share price, which is what any stop placement has to allow for. The overall health score of 56 out of 100 combines a trend score of 68, momentum of 47 and a risk score of 50.

Technical indicators

RSI (14)
49.9
neutral
MACD
13.370
bearish crossover
SMA 20
515.20
SMA 50
485.85
SMA 200
--
unknown
ATR (14)
15.34
avg daily range
Support
471.76
Resistance
527.00
Volume vs 20d
1.10x
above average
Volatility
35.8%
annualised
1 month
+6.66%
3 months
+2.50%

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