Youth and family investing platforms
Broker Review
UNest
UNest entered the market in 2018 under Ksenia Yudina. Its role in the U.S. retail landscape is distinctive: it offers app-based custodial investing and gifting for parents saving on behalf of children. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
Strengths
- Offers app-based custodial investing and gifting for parents saving on behalf of children
Drawbacks
- At UNest, the adult retains legal or supervisory responsibility, and the restricted product menu may not suit a family seeking broader planning tools
Profile
What you can trade
UNest limits the investable menu to parent-approved stocks, ETFs, fractional shares, savings or learning tools. Options, margin, short sales and other advanced products are excluded from this youth-focused service.
Account types
Adult-controlled UGMA/UTMA or comparable custodial account, with the minor as beneficiary and transfers generally irrevocable. The registration structure reflects the fact that the service offers app-based custodial investing and gifting for parents saving on behalf of children.
Platform
UNest is managed primarily through its consumer web portal and iOS/Android application; trading control is intentionally simpler than an active-broker terminal. The resulting workflow is tailored to a business that offers app-based custodial investing and gifting for parents saving on behalf of children.
Who it suits
Best suited to UNest customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
UNest is intended for a U.S.-based adult sponsor and eligible minor. State age-of-majority rules, custodial law, identity documentation and product rollout determine whether the account can be opened.
Regulation and sources
Official website: https://unest.co/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.