Automated and simplified investing platforms
Broker Review
SoFi Automated Investing
The SoFi Automated Investing platform dates to 2017 and is connected to SoFi Technologies. Today it creates managed ETF portfolios inside the SoFi app with access to financial planners, giving it a materially different operating model from a conventional all-purpose broker. Any valuation belongs to the listed company or parent rather than automatically to the product brand. The service is not separately listed and therefore has no standalone market capitalization.
Strengths
- Creates managed ETF portfolios inside the SoFi app with access to financial planners
Drawbacks
- At SoFi Automated Investing, customers surrender security selection and may incur advisory, fund, tax or cash-allocation costs that are not obvious from the headline fee
Profile
What you can trade
SoFi Automated Investing invests through its own model universe of ETFs or funds and performs allocation and rebalancing for the customer; this managed account is not designed for security-by-security trading.
Account types
Taxable individual account plus traditional, Roth and rollover IRA choices; joint or trust registrations are available only on selected programs. The registration structure reflects the fact that the service creates managed ETF portfolios inside the SoFi app with access to financial planners.
Platform
SoFi Automated Investing is managed primarily through its consumer web portal and iOS/Android application; trading control is intentionally simpler than an active-broker terminal. The resulting workflow is tailored to a business that creates managed ETF portfolios inside the SoFi app with access to financial planners.
Who it suits
Best suited to SoFi Automated Investing customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
SoFi Automated Investing is principally offered to eligible U.S. residents who can supply a Social Security number, domestic address and tax certification. Policies for territories, citizens living abroad and international applicants are specific to this firm.
Regulation and sources
Official website: https://sofi.com/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.