Private-market and alternative-investment platforms
Broker Review
Percent
Percent entered the market in 2018 under Nelson Chu. Its role in the U.S. retail landscape is distinctive: it provides technology and a marketplace for private-credit transactions and data. That positioning determines which customers, instruments and account structures the service is designed to support. The company is privately held or not separately listed, so no public market capitalization is available.
Strengths
- Provides technology and a marketplace for private-credit transactions and data
Drawbacks
- At Percent, investors must evaluate valuation methodology, holding periods, transfer limits and the absence of exchange liquidity
Profile
What you can trade
Provides technology. The available deals are not interchangeable with public stocks and commonly carry holding-period, transfer or accreditation constraints.
Account types
Individual or entity investment account, usually requiring identity checks and sometimes accredited-investor verification before an offering can be purchased. The registration structure reflects the fact that the service provides technology and a marketplace for private-credit transactions and data.
Platform
Percent provides web and mobile account access; desktop software, APIs and third-party integrations are available only where specifically supported. The resulting workflow is tailored to a business that provides technology and a marketplace for private-credit transactions and data.
Who it suits
Best suited to Percent customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
Each Percent offering establishes its own eligible states and investor standard. Some deals accept non-accredited U.S. investors, while others are restricted to accredited persons or entities and remain unavailable where qualification is incomplete.
Regulation and sources
Official website: https://percent.com/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.