Automated and simplified investing platforms
Broker Profile
Fidelity Go
Established in 2016, Fidelity Go is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds. Ownership or founding is associated with Fidelity Investments, which also shapes the product’s technology and distribution. It should be evaluated on the precise legal entity serving the customer, not only the consumer brand. The company is privately held or not separately listed, so no public market capitalization is available.
Verify the firm and its terms
Use the legal name in the account agreement to look up a U.S. securities firm and confirm any claimed SIPC membership. Ask for the current fee schedule and verify that the terms apply to your country and account type.
Strengths
- Is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds
Drawbacks
- At Fidelity Go, customers surrender security selection and may incur advisory, fund, tax or cash-allocation costs that are not obvious from the headline fee
Profile
What you can trade
Fidelity Go invests through its own model universe of ETFs or funds and performs allocation and rebalancing for the customer; this managed account is not designed for security-by-security trading.
Account types
Taxable individual account plus traditional, Roth and rollover IRA choices; joint or trust registrations are available only on selected programs. The registration structure reflects the fact that the service is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds.
Platform
Fidelity Go is managed primarily through its consumer web portal and iOS/Android application; trading control is intentionally simpler than an active-broker terminal. The resulting workflow is tailored to a business that is Fidelity’s entry-level robo-adviser built mainly from proprietary mutual funds.
Who it suits
Best suited to Fidelity Go customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
Fidelity Go is principally offered to eligible U.S. residents who can supply a Social Security number, domestic address and tax certification. Policies for territories, citizens living abroad and international applicants are specific to this firm.
Regulation and sources
Official website: https://fidelity.com/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.