Youth and family investing platforms
Broker Review
Etrade
Founded or launched in 1982 by E*TRADE; now Morgan Stanley, E*TRADE Custodial Brokerage uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets. Its service model, regulatory registrations and custody arrangements should be considered together because the customer-facing name may span more than one legal entity. The service is not separately listed and therefore has no standalone market capitalization.
Strengths
- Uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets
Drawbacks
- At E*TRADE Custodial Brokerage, the adult retains legal or supervisory responsibility, and the restricted product menu may not suit a family seeking broader planning tools
Profile
What you can trade
E*TRADE Custodial Brokerage limits the investable menu to parent-approved stocks, ETFs, fractional shares, savings or learning tools. Options, margin, short sales and other advanced products are excluded from this youth-focused service.
Account types
Adult-controlled UGMA/UTMA or comparable custodial account, with the minor as beneficiary and transfers generally irrevocable. The registration structure reflects the fact that the service uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets.
Platform
E*TRADE Custodial Brokerage is managed primarily through its consumer web portal and iOS/Android application; trading control is intentionally simpler than an active-broker terminal. The resulting workflow is tailored to a business that uses E*TRADE’s Complete Investment Account structure for adult-managed UGMA/UTMA assets.
Who it suits
Best suited to E*TRADE Custodial Brokerage customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
E*TRADE Custodial Brokerage is intended for a U.S.-based adult sponsor and eligible minor. State age-of-majority rules, custodial law, identity documentation and product rollout determine whether the account can be opened.
Regulation and sources
Official website: https://etrade.com/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.