Automated and simplified investing platforms
Broker Review
Ellevest
Ellevest traces its current offering to 2014 and Sallie Krawcheck and Charlie Kroll. Unlike a generic brokerage description, its defining characteristic is that it was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management. The business combines execution or portfolio access with the account servicing described in this profile. The company is privately held or not separately listed, so no public market capitalization is available.
Strengths
- Was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management
Drawbacks
- At Ellevest, customers surrender security selection and may incur advisory, fund, tax or cash-allocation costs that are not obvious from the headline fee
Profile
What you can trade
Ellevest invests through its own model universe of ETFs or funds and performs allocation and rebalancing for the customer; this managed account is not designed for security-by-security trading.
Account types
Individual taxable and IRA managed accounts, with joint, trust or goal-specific registrations depending on the adviser. The registration structure reflects the fact that the service was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management.
Platform
Ellevest is managed primarily through its consumer web portal and iOS/Android application; trading control is intentionally simpler than an active-broker terminal. The resulting workflow is tailored to a business that was founded to address women’s wealth gaps and now emphasizes goal-based digital wealth management.
Who it suits
Best suited to Ellevest customers whose principal requirement is the capability described in this profile, rather than investors choosing a broker only because of a zero-commission headline.
Where it is offered
Ellevest is principally offered to eligible U.S. residents who can supply a Social Security number, domestic address and tax certification. Policies for territories, citizens living abroad and international applicants are specific to this firm.
Regulation and sources
Official website: https://ellevest.com/ Regulatory status should be verified through FINRA BrokerCheck, SEC/IAPD, NFA BASIC, state regulators or applicable alternative-asset disclosures. Last verified: 2026-08-11.